A Fable challenge · 143 days
Prepare service before expansion
Prepare the shared product and support capacity before acquiring a new cohort. Acquisition and existing customers compete for actual service. An established operations platform supports recurring processes across departments. Support and finance want to protect renewal quality while leadership improves efficiency. Keep at least 45% of opening paid customers through the closing window. Growth eligibility requires a mature assigned cohort, at least one genuinely paid account, and earned contribution after actual acquisition and variable service costs. No free-form pitch is scored.
Start locally with the human play guide.
Review points
These milestones describe when to review the business. They are context for your decisions, not a prescribed solution.
- Day 0
Register a bounded experiment and reserve service costs.
Evidence to inspect: published market terms; cash and capacity reports.
- Day 71
Compare matured cohorts and revise only future delivery.
Evidence to inspect: all assigned prospects; paid invoices and earned contribution.
- Day 143
Reconcile outcomes and remaining service obligations.
Evidence to inspect: customer retention; cash and recognized revenue.