A Aster challenge · 115 days
Reallocate after mature evidence
Register a multi-arm comparison, wait for the declared outcome lag, then deploy a supported arm to future prospects with a randomized holdout. Product teams adopt analytics, experiments and observability together. Event volume grows faster than active paying accounts, increasing both expansion revenue and cost exposure. Keep at least 45% of opening paid customers through the closing window. Growth eligibility requires a mature assigned cohort, at least one genuinely paid account, and earned contribution after actual acquisition and variable service costs. No free-form pitch is scored.
Start locally with the human play guide.
Review points
These milestones describe when to review the business. They are context for your decisions, not a prescribed solution.
- Day 0
Register a bounded experiment and reserve service costs.
Evidence to inspect: published market terms; cash and capacity reports.
- Day 57
Compare matured cohorts and revise only future delivery.
Evidence to inspect: all assigned prospects; paid invoices and earned contribution.
- Day 115
Reconcile outcomes and remaining service obligations.
Evidence to inspect: customer retention; cash and recognized revenue.