A Riff challenge · 90 days
Separate acquisition changes from policy effects
A demand shift overlaps the onboarding-policy review. Raw conversion counts can increase when the policy worsens, or fall when it improves; use the randomized pilot denominators before attributing a policy effect. Wait for a mature sampled comparison, distinguish acquisition volume from conversion probability, then choose a rollout using the published counts. Keep ordinary customer support and delivery funded. Riff bills by channel, with 25% annual opening contracts. Approval workflow is independent; Campaign reporting requires Approval workflow. Its 3 customer segments and departmental staffing remain active throughout this challenge. Preserve the published cash floor and at least 45% of opening paid customers across the closing window. Ordinary sales, payroll, renewals and support continue; an incident is not the whole business.
Start locally with the human play guide.
Review points
These milestones describe when to review the business. They are context for your decisions, not a prescribed solution.
- Day 0
Wait for a mature sampled comparison, distinguish acquisition volume from conversion probability, then choose a rollout using the published counts. Keep ordinary customer support and delivery funded.
Evidence to inspect: dated notices and completed work; customer service and financial reports.
- Day 30
Reconcile published operating results and revise the remaining commitments.
Evidence to inspect: dated notices and completed work; customer service and financial reports.
- Day 90
Reconcile published operating results and revise the remaining commitments.
Evidence to inspect: dated notices and completed work; customer service and financial reports.