A Riff challenge · 30 days
Reconcile the retention denominator
A temporary report error excludes part of the opening revenue cohort. Reconcile the dated correction and keep the original cohort fixed before interpreting apparent improvement or replacing departing customers with new signups. Keep contractual customer cohorts distinct, inspect delayed activation and retention evidence, and allocate actual support capacity before drawing conclusions from revenue headlines. Riff bills by channel, with 25% annual opening contracts. Approval workflow is independent; Campaign reporting requires Approval workflow. Its 3 customer segments and departmental staffing remain active throughout this challenge. Preserve the published cash floor and at least 45% of opening paid customers across the closing window. Ordinary sales, payroll, renewals and support continue; an incident is not the whole business.
Start locally with the human play guide.
Review points
These milestones describe when to review the business. They are context for your decisions, not a prescribed solution.
- Day 0
Keep contractual customer cohorts distinct, inspect delayed activation and retention evidence, and allocate actual support capacity before drawing conclusions from revenue headlines.
Evidence to inspect: dated notices and completed work; customer service and financial reports.
- Day 10
Reconcile published operating results and revise the remaining commitments.
Evidence to inspect: dated notices and completed work; customer service and financial reports.
- Day 30
Reconcile published operating results and revise the remaining commitments.
Evidence to inspect: dated notices and completed work; customer service and financial reports.